Year: 1991. Place: Ljubljana. Situation: Lots of papers, No filter tips. And then a young Rasta called Ziggi showed up on the scene. His solution may seem obvious now, but fundamentally shook up the smoking scene back then. Ziggi started manufacturing his own filter tips. First just for himself, then for his friends as well. As everyone started asking for them, he knew he was on to something big. He beefed up the production, branding them as Ziggi's Filter Tips. They were an instant success and he never looked back.

The brand has also decided to enter the international market in Canada and America. They needed a refreshed digital image that would reflect their image and character to new consumers and users. Ziggi’s team needed a website that offered greater flexibility and control, so that their marketing teams could easily manage and expand their content internally.

The new online environment from our research strategy has helped to direct the attention of new consumers and users. During the design process, we created components, guidelines, and general templates that can be easily customized as Ziggi's user base grows over time.